Hi. I’m Sara Wachter-Boettcher.
I’m a coach, strategist, facilitator, author, and speaker dedicated to changing design and tech for good.
Work with me
Photo credit: Sean Tubridy / Brain Traffic
Speaking
I love to share my perspective on leadership, inclusion, bias, and design with audiences of all types.
Photo credit: Republic of Quality
Coaching + Training
Visit my company Active Voice, which helps organizations build radical, courageous leadership practices.
Books
Technically Wrong
See how tech industry bias and blind spots get baked into digital products—and harm us all. A Wired Top Tech Book and Fast Company Best Business & Leadership Book.
(W.W. Norton, 2017)
Design for Real Life
Learn to identify stress cases and design with compassion, so you can create interfaces that support more of your users, more of the time (coauthored with Eric Meyer).
(A Book Apart, 2016)
Content Everywhere
Design content that's flexible and structured for reuse—so it can go more places, more easily. Perfect for bringing systems thinking into your content strategy toolkit.
(Rosenfeld Media, 2012)
“Sara Wachter-Boettcher is exactly the kind of sharp, informed and deeply compassionate critic of the tech industry that we need right now.”
— Sarah Kaufman, Pulitzer Prize-winning critic
More about me
I’m the founder of Active Voice, a leadership development company on a mission to make work culture better for everyone. I started Active Voice after leading a content strategy and UX consulting company for nearly a decade, where I saw the messy insides of all kinds of tech, product, and design teams. Now I spend my time coaching tech and design leaders, facilitating better, more inclusive meetings, and hosting professional development workshops.
I’m the author of three books (so far!): Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, Design for Real Life, and Content Everywhere. I also speak frequently, and have been featured at events like SXSW, Drupalcon, UX Week, Confab, and Lead Dev.
When I’m not doing all that, I also run Collective Strength, a feminist leadership community and event series, and Strong Feelings, the (currently occasional!) podcast for feminists at work. I’m based in Philly, and work with clients anywhere and everywhere.
Drop me a line to learn more!
Experience
I’ve led trainings, workshops, projects, and speaker series for dozens of companies—including these fine folks.
