About the workshop

Two workshop attendees collaborating
My workshop at Smashing Conference by Marc Thiele, used via CC BY-NC-SA 2.0

You’re a champ at voice and tone, your interface copy is human and helpful, and you know chunks beat blobs in responsive design. Maybe you’ve even made style guides, templates, or other tools for your team to use during a big content project. But there’s one of you, and a million pieces of content to wrangle, write, manage, and maintain. You need help.

What if you spent less of your time trying to fill gaps and solve problems on your own, and more time bringing your skill set to people from other teams? What if you could stop owning the content strategy, and start guiding it instead?

In this workshop, you’ll learn and practice techniques that will take you from doing content strategy to facilitating it amongst diverse groups of people—like marketing specialists, product and project managers, designers, developers, and even executives.


Here are all the links and materials we’ll use today:


Once you start designing facilitated activities, it gets easier and easier. Here are a few tools to help you get started:

Thank you

That’s it! Thank you for coming. If you have questions, feel free to email me at contact [at] sarawb.com.