In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad I did. So last week, I took the stage at Confab myself, tackling a topic that’s been on my mind … Continue reading Change is hard. But it’s our job.
Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It's done! It's here! Now what do I do with all these? Some of my favorite people have even said glowing things about it. Here are a couple: … Continue reading Introducing: Content Everywhere
There’s been a lot of talk lately about how we plan and deliver content for people using mobile devices: Do we make a mobile site? An app? Go responsive? Does our content get cut down? Rewritten? Reprioritized? Hidden? This is great. Debate about how to deal with the sticky issues of our time is a … Continue reading We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking