Change is hard. But it’s our job.

In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad I did. So last week, I took the stage at Confab myself, tackling a topic that’s been on my mind … Continue reading Change is hard. But it’s our job.

We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

There’s been a lot of talk lately about how we plan and deliver content for people using mobile devices: Do we make a mobile site? An app? Go responsive? Does our content get cut down? Rewritten? Reprioritized? Hidden? This is great. Debate about how to deal with the sticky issues of our time is a … Continue reading We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

This time with feeling: A fresh look at content modeling

Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a book and delving into “the future of content,” I began thinking a lot about what’s wrong with how content gets … Continue reading This time with feeling: A fresh look at content modeling

Responsive-Ready Content

The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined in and felt terrified of. Because no matter how exciting this flexible, unfixed future seemed, for months I couldn’t shake … Continue reading Responsive-Ready Content

IA + CS: A Summer Romance?

Summer may be waning in your parts, but it’s supposed to hit 112F here in desert suburbia today. So while you’re pulling out fall booties and scarves, I’ve still got summer lovin’ on the brain—specifically, the steamy notes information architects and content strategists have been writing one another all season. Turn up the Grease soundtrack, … Continue reading IA + CS: A Summer Romance?