Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a book and delving into “the future of content,” I began thinking a lot about what’s wrong with how content gets … Continue reading This time with feeling: A fresh look at content modeling
The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined in and felt terrified of. Because no matter how exciting this flexible, unfixed future seemed, for months I couldn’t shake … Continue reading Responsive-Ready Content
Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them. Don’t get me wrong. I love me some quality Excel time. I don’t mind spending a few days weeks neck-deep in the quest to document every single thing about a site’s content. … Continue reading Why I don’t (always) do content audits
Content strategists are known for caring deeply about words. So it’s no surprise that when opinions on language start flying across the internet, we’re quick to take sides. It’s been happening a lot lately—most recently, for me, when a certain well-loved rabble-rouser tweeted loud about the terminology many of us use regularly: In case you’re … Continue reading Consuming Content vs. Loving Language
Close to two weeks ago now (dude, I’ve been busy), I joined 200+ other content strategists and related web nerds for the 2011 Content Strategy Forum. Held in London, this was the event’s sophomore effort, and my second time attending as well. Even more exciting than an excuse to use my passport, I also got … Continue reading Lightning in London: On Speaking, Very Quickly, at CS Forum
Summer may be waning in your parts, but it’s supposed to hit 112F here in desert suburbia today. So while you’re pulling out fall booties and scarves, I’ve still got summer lovin’ on the brain—specifically, the steamy notes information architects and content strategists have been writing one another all season. Turn up the Grease soundtrack, … Continue reading IA + CS: A Summer Romance?
This summer I read Ethan Marcotte’s Responsive Web Design—the latest from A Book Apart—with fervor. I’d been hearing bits and pieces about this newfangled approach for a while, but I was anxious to understand it better…and, of course, to figure out if and how content should play a role. While most of the book was … Continue reading Structured Content, Shifting Context: Responsive Design, Content Strategy & the Future
So I lied. I am going to this year’s Content Strategy Forum in London in September, despite having just said otherwise last month. Why? Confab, more than anything, made me realize that this discipline is at a critical juncture. It’s either going to gel or descend into chaos. But I’m pretty sure it’ll be the … Continue reading I’m Going to CS Forum. Should You?
I’m not a subject matter expert. But I play one on the internet. Every day, we agency-side content strategists tell clients how to talk about their products and organize their information. We make decisions large and small about how they should use content to reach organizational goals. Yet, most of the time, we don’t know … Continue reading Master of Which Domain? Industry vs. Organizational Knowledge
Content first! Exclamation point and all, it’s a rallying cry that’s been bandied about the internet for a few years now—first by those early pioneers of content work, but lately echoed more and more by smart design-and-dev world folks like Jeremy Keith and Luke Wroblewski. Total win, right? Seriously, high five, you guys. They finally … Continue reading Content First?: Semantics, Structure, and Why We Should Care