Everybody Hurts: Content for Kindness

Last month, I gave the most difficult talk I've ever given. It's about something I've been thinking a lot about recently: making our content and design work for people who don't fit our narrow perception of "normal." Here's the description: We all want interfaces that feel human—where the content is friendly and everything flows right along. But … Continue reading Everybody Hurts: Content for Kindness

Content Amid Chaos

This is an article version of the talk I delivered in February at An Event Apart Atlanta. See the slides here. The Magic Gardens are one of my favorite things about Philadelphia—a frenetic mix of mosaic and poesy, of dinnerware and bike wheels and old bottles turned into wandering walls and grottos. They were built … Continue reading Content Amid Chaos

Personal Histories

It's the summer of 2014, and I’m sitting in the consul’s office filling out form after form proving my right to German citizenship: filing notarized birth certificates, declaring my mother’s birthplace, documenting my parents’ marriage. Ich bin das __ Kind meiner Mutter, one form says: “I am the __ child of my mother.” My pen … Continue reading Personal Histories

Change is hard. But it’s our job.

In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad I did. So last week, I took the stage at Confab myself, tackling a topic that’s been on my mind … Continue reading Change is hard. But it’s our job.

Introducing: Content Everywhere

Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It's done! It's here! Now what do I do with all these? Some of my favorite people have even said glowing things about it. Here are a couple: … Continue reading Introducing: Content Everywhere

We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

There’s been a lot of talk lately about how we plan and deliver content for people using mobile devices: Do we make a mobile site? An app? Go responsive? Does our content get cut down? Rewritten? Reprioritized? Hidden? This is great. Debate about how to deal with the sticky issues of our time is a … Continue reading We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

Workshop: Structured content and organizational change

When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay intact across devices and channels. But then I realized. Tearing down WYSIWYGs and building content models are critical, but they’re … Continue reading Workshop: Structured content and organizational change