This is an article version of the talk I delivered in February at An Event Apart Atlanta. See the slides here. Philadelphia Magic Gardens by Alex Thomson (CC-BY-SA 2.0). The Magic Gardens are one of…


It’s the summer of 2014, and I’m sitting in the consul’s office filling out form after form proving my right to German citizenship: filing notarized birth certificates, declaring my mother’s birthplace, documenting my parents’ marriage.…


It was September in Oregon the first time I ran a mile. Or “the mile,” I should say. I was 11 years old, just recently made aware of how wrong my body and clothes and…


It’s easy to write off empathy for our clients and colleagues as just a way to go soft: a way to talk about feelings instead of the work, to keep things vague, to avoid the…


Last fall, I was thinking a lot about A List Apart, where I’m the editor in chief. It had been a big year for us: we’d launched a new design at the start of 2013,…


In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad…


Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It’s done! It’s here! Now what do I…


When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay…


Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a…