It’s easy to write off empathy for our clients and colleagues as just a way to go soft: a way to talk about feelings instead of the work, to keep things vague, to avoid the…


Last fall, I was thinking a lot about A List Apart, where I’m the editor in chief. It had been a big year for us: we’d launched a new design at the start of 2013,…


In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad…


Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It’s done! It’s here! Now what do I…


When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay…


Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a…


The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined…


Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them. Don’t get me wrong. I love me some quality Excel time. I…


Content strategists are known for caring deeply about words. So it’s no surprise that when opinions on language start flying across the internet, we’re quick to take sides. It’s been happening a lot lately—most recently,…