Why I don’t (always) do content audits

Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them. Don’t get me wrong. I love me some quality Excel time. I don’t mind spending a few days weeks neck-deep in the quest to document every single thing about a site’s content. … Continue reading Why I don’t (always) do content audits

Master of Which Domain? Industry vs. Organizational Knowledge

I’m not a subject matter expert. But I play one on the internet. Every day, we agency-side content strategists tell clients how to talk about their products and organize their information. We make decisions large and small about how they should use content to reach organizational goals. Yet, most of the time, we don’t know … Continue reading Master of Which Domain? Industry vs. Organizational Knowledge