Summer may be waning in your parts, but it’s supposed to hit 112F here in desert suburbia today. So while you’re pulling out fall booties and scarves, I’ve still got summer lovin’ on the brain—specifically, the steamy notes information architects and content strategists have been writing one another all season. Turn up the Grease soundtrack, … Continue reading IA + CS: A Summer Romance?
This summer I read Ethan Marcotte’s Responsive Web Design—the latest from A Book Apart—with fervor. I’d been hearing bits and pieces about this newfangled approach for a while, but I was anxious to understand it better…and, of course, to figure out if and how content should play a role. While most of the book was … Continue reading Structured Content, Shifting Context: Responsive Design, Content Strategy & the Future
So I lied. I am going to this year’s Content Strategy Forum in London in September, despite having just said otherwise last month. Why? Confab, more than anything, made me realize that this discipline is at a critical juncture. It’s either going to gel or descend into chaos. But I’m pretty sure it’ll be the … Continue reading I’m Going to CS Forum. Should You?
I’m not a subject matter expert. But I play one on the internet. Every day, we agency-side content strategists tell clients how to talk about their products and organize their information. We make decisions large and small about how they should use content to reach organizational goals. Yet, most of the time, we don’t know … Continue reading Master of Which Domain? Industry vs. Organizational Knowledge
Content first! Exclamation point and all, it’s a rallying cry that’s been bandied about the internet for a few years now—first by those early pioneers of content work, but lately echoed more and more by smart design-and-dev world folks like Jeremy Keith and Luke Wroblewski. Total win, right? Seriously, high five, you guys. They finally … Continue reading Content First?: Semantics, Structure, and Why We Should Care
A couple weeks ago, at the tail end of an 18-day family reunion/beer vacation/work trip across Europe, I joined the London content strategy crowd for an evening of lightning talks covering takeaways from May’s Confab conference and looks forward to September’s CS Forum. For five (in my case, very rushed) minutes each, eight of us … Continue reading Wrapping up a vacation, unwrapping a sense of purpose: Or, my time with CS London
I hate being called a marketer. And from the many content strategists I heard last week distancing themselves from the oh-so-nefarious ad world—not to mention frequent assertions from the UX crowd, including one of my favorite rants on the topic from back in November—odds are good that many of you do, too. But half a … Continue reading Lies We Tell Ourselves: Marketing Edition
It’s two days after Confab and the scent of a Minnesota hailstorm is still wafting from the pile of laundry dumped haphazardly from my suitcase. There are a million things I could write about right now: Erin Kissane’s poetic take on the definition of liveliness; Karen McGrane’s salty assertions about selling content strategy; Erika Hall’s … Continue reading On Confab, Conflict, and Collaboration