Summer may be waning in your parts, but it’s supposed to hit 112F here in desert suburbia today. So while you’re pulling out fall booties and scarves, I’ve still got summer lovin’ on the brain—specifically,…


So I lied. I am going to this year’s Content Strategy Forum in London in September, despite having just said otherwise last month. Why? Confab, more than anything, made me realize that this discipline is…


I’m not a subject matter expert. But I play one on the internet. Every day, we agency-side content strategists tell clients how to talk about their products and organize their information. We make decisions large…


Content first! Exclamation point and all, it’s a rallying cry that’s been bandied about the internet for a few years now—first by those early pioneers of content work, but lately echoed more and more by…


I hate being called a marketer. And from the many content strategists I heard last week distancing themselves from the oh-so-nefarious ad world—not to mention frequent assertions from the UX crowd, including one of my…


It’s two days after Confab and the scent of a Minnesota hailstorm is still wafting from the pile of laundry dumped haphazardly from my suitcase. There are a million things I could write about right…