In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad…


Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It’s done! It’s here! Now what do I…


About a year ago I wrote a little post that asked some big questions about what responsive design, mobile, and the ongoing flood of new, weird devices meant for content. And then I spent a…


When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay…


Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a…


The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined…


Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them. Don’t get me wrong. I love me some quality Excel time. I…


Content strategists are known for caring deeply about words. So it’s no surprise that when opinions on language start flying across the internet, we’re quick to take sides. It’s been happening a lot lately—most recently,…


Close to two weeks ago now (dude, I’ve been busy), I joined 200+ other content strategists and related web nerds for the 2011 Content Strategy Forum. Held in London, this was the event’s sophomore effort,…