Blog

Change is hard. But it’s our job.

In May of 2011, I came home from the best conference I’d ever attended, took a deep breath, and decided dammit, I’m gonna blog about content strategy. It was now or never, I figured. I’m glad I did. So last week, I took the stage at Confab myself, tackling a topic that’s been on my mind … Continue reading Change is hard. But it’s our job.

Introducing: Content Everywhere

Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my book Content Everywhere is officially on sale. It's done! It's here! Now what do I do with all these? Some of my favorite people have even said glowing things about it. Here are a couple: … Continue reading Introducing: Content Everywhere

Thankful, tired, ready: My midyear update

About a year ago I wrote a little post that asked some big questions about what responsive design, mobile, and the ongoing flood of new, weird devices meant for content. And then I spent a year thinking about it. I wish I could tell you that I have all the answers now. I can’t. But … Continue reading Thankful, tired, ready: My midyear update

We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

There’s been a lot of talk lately about how we plan and deliver content for people using mobile devices: Do we make a mobile site? An app? Go responsive? Does our content get cut down? Rewritten? Reprioritized? Hidden? This is great. Debate about how to deal with the sticky issues of our time is a … Continue reading We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking

Workshop: Structured content and organizational change

When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay intact across devices and channels. But then I realized. Tearing down WYSIWYGs and building content models are critical, but they’re … Continue reading Workshop: Structured content and organizational change

This time with feeling: A fresh look at content modeling

Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like brand, message, and editorial style. But maybe it should be. As I started writing a book and delving into “the future of content,” I began thinking a lot about what’s wrong with how content gets … Continue reading This time with feeling: A fresh look at content modeling

Responsive-Ready Content

The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote amid the fervor over future-friendly thinking and responsive web design last year—a fervor I both joined in and felt terrified of. Because no matter how exciting this flexible, unfixed future seemed, for months I couldn’t shake … Continue reading Responsive-Ready Content

Why I don’t (always) do content audits

Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them. Don’t get me wrong. I love me some quality Excel time. I don’t mind spending a few days weeks neck-deep in the quest to document every single thing about a site’s content. … Continue reading Why I don’t (always) do content audits

Consuming Content vs. Loving Language

Content strategists are known for caring deeply about words. So it’s no surprise that when opinions on language start flying across the internet, we’re quick to take sides. It’s been happening a lot lately—most recently, for me, when a certain well-loved rabble-rouser tweeted loud about the terminology many of us use regularly: In case you’re … Continue reading Consuming Content vs. Loving Language

Lightning in London: On Speaking, Very Quickly, at CS Forum

Close to two weeks ago now (dude, I’ve been busy), I joined 200+ other content strategists and related web nerds for the 2011 Content Strategy Forum. Held in London, this was the event’s sophomore effort, and my second time attending as well. Even more exciting than an excuse to use my passport, I also got … Continue reading Lightning in London: On Speaking, Very Quickly, at CS Forum