Lies We Tell Ourselves: Marketing Edition

I hate being called a marketer. And from the many content strategists I heard last week distancing themselves from the oh-so-nefarious ad world—not to mention frequent assertions from the UX crowd, including one of my favorite rants on the topic from back in November—odds are good that many of you do, too. But half a … Continue reading Lies We Tell Ourselves: Marketing Edition

On Confab, Conflict, and Collaboration

It’s two days after Confab and the scent of a Minnesota hailstorm is still wafting from the pile of laundry dumped haphazardly from my suitcase. There are a million things I could write about right now: Erin Kissane’s poetic take on the definition of liveliness; Karen McGrane’s salty assertions about selling content strategy; Erika Hall’s … Continue reading On Confab, Conflict, and Collaboration